GENERAL VOCABULARY

arte final - artwork, art, copy
brochura – brochure, booklet
capa de livro - book cover
cartaz - poster
catálogo - catalogue
calendário - calender
convite - invitation card
capa – folder, cover
contra-capa, verso - back cover
frente e verso – at front & back
desdobrável - pamphlet, booklet
folheto - pamphlet
ilustração - illustration
maquete – rough, draft, sketch
revista - magazine
lombada de livro – book’s spine
jornal – newspaper
sinalética - signalling, road-signs
postal - postcard
lona - canvas
folha solta p/ distribuir - flyer, leaflet
interior (de folheto) - interior part, inside
dobrar / dobrado – to folder / folded
dobra - fold
picotado - perforated line
verniz – varnish
mate (verniz, papel...) - matte
aba (aba de envelope) – flap (envelope)
prova de cor – proof, colour proof
cortante – cutter
economato - Business stationery
papel de carta - letterhead
Envelope – envelope
logotipo – logo, logotype
Identidade corporativa – corporate identity
publicidade – advertising
material promocional - Promotional material
embalagem – package, packaging
crachá - badge
expositor - display
Cartão negócios, pessoal – business, personal cards
Impressão ou cor na frente e verso - colour front and back
composição ou disposição gráfica – layout
bancas promocionais – stands
lauda – page (of a book), each side of a sheet of paper
paginação – pagination, to divide a document into pages
reclamo luminoso – luminous sign, advertisement sign
anúncio publicitário – advertisement, announcemet, anúncio de imprensa (press advertisement)
papel de embrulho – wrapping paper

Binding and finishing methods (métodos de encadernação e acabamentos):

Collate - processo de juntar as folhas
Flat-sheet Bindery - Oficina de encadernação
Cutting d - acto de cortar; corte
Flat Stapling - unir com grampos, agrafos
Stitching / saddle stitch - processo de coser, de brochar um livro
folding - dobrar, dobra
to stamp / to mark - cunhar
Perforating - acção de picotar, perfurar
Drilling - Furar
plasticizing - plasticização
varnishing - Envernizamento
spiral binding - colocar argolas de forma espiralada
comb binding - colocar “pentes” de plástico em um documento
die cutting - processo de usar cortantes c/ formas especiais

Glossary of terms and expressions

Artwork, Art or Copy - furnished materials to be used in the production of printing;
Back Up - (1) To print on the second side of a sheet already printed on one side. (2) To adjust an image on one side of a sheet so that it aligns back-to-back with an image on the other side;
Banner ads - Adverts, usually animated, that appear on web pages and come in various sizes. When clicked these take you to the advertised site;
Bind - Usually in the book arena, but not exclusively, the joining of leafs or signatures together with either wire, glue or other means;
Bleed - Printing that extends to the edge of a sheet or page after trimming;
Blind Folio - A page number not printed on the page. (In the book arena, a blank page traditionally does not print a page number);
Layout - A sample of the original providing (showing) position of printed work (direction, instructions) needed and desired;
Leaf - One sheet of paper in a publication. Each side of a leaf is one page;
Proof - Test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished;
Branding - The specific identification of a company by which it becomes known, used, trusted and quoted by the consumer;
Corporate Identity - A company's advertising material: usually leaflets, pamphlets, booklets, brochures, flyers etc.;
Design - (In this case) Noun: A decorative or artistic work; Verb: to create a design, create or execute in an artistic or highly skilled manner;
Graphic Design - The branch of visual arts concerned with the aesthetics and production of layout, design and typography to communicate an idea or concept;
Format - the size, typepage, margins, printing requirements, etc., of a final piece;
Web Design - The production of the look and feel of a site and all its visual elements including page layout, background and spot imagery, color scheme, typography, navigation buttons, etc.;
Domain Name - The unique name that identifies an internet site: a website's address (e.g. www.pavegraphics.com);
Flyer - A single-sheet, printed advertisement, usually around A6 size (approx. 10cm x 15cm);
Hosting - The housing of a web site. Your web site must physically reside on a computer (a server) that is connected to the internet, and managed by a hosting company, which ensures it is always available. Hosting companies typically charge a one-time setup fee in addition to the monthly hosting fee.;
HTML and Javascript - Languages used for communication between web pages and the web site browsers (e.g. Internet Explorer) that display them;
Logo - A combination of characters and /or graphics creating a single design used to identify a company;
Multimedia - The delivery of information, usually to a personal computer, in a combination of different formats including text, graphics, animation, audio, and video;
Presentation - (In this case) a series of informational 'slides' to be projected onto a screen during a talk or conference;
Typography - The art of arrangement, style, appearance and publishing of type and typefaces;
Website Maintenance --The act of updating the elements (e.g. images and text) of a website.