GENERAL VOCABULARY

arte final - artwork, art, copy
brochura – brochure, booklet
capa de livro - book cover
cartaz - poster
catálogo - catalogue
calendário - calender
convite - invitation card
capa – folder, cover
contra-capa, verso - back cover
frente e verso – at front & back
desdobrável - pamphlet, booklet
folheto - pamphlet
ilustração - illustration
maquete – rough, draft, sketch
revista - magazine
lombada de livro – book’s spine
jornal – newspaper
sinalética - signalling, road-signs
postal - postcard
lona - canvas
folha solta p/ distribuir - flyer, leaflet
interior (de folheto) - interior part, inside
dobrar / dobrado – to folder / folded
dobra - fold
picotado - perforated line
verniz – varnish
mate (verniz, papel...) - matte
aba (aba de envelope) – flap (envelope)
prova de cor – proof, colour proof
cortante – cutter
economato - Business stationery
papel de carta - letterhead
Envelope – envelope
logotipo – logo, logotype
Identidade corporativa – corporate identity
publicidade – advertising
material promocional - Promotional material
embalagem – package, packaging
crachá - badge
expositor - display
Cartão negócios, pessoal – business, personal cards
Impressão ou cor na frente e verso - colour front and back
composição ou disposição gráfica – layout
bancas promocionais – stands
lauda – page (of a book), each side of a sheet of paper
paginação – pagination, to divide a document into pages
reclamo luminoso – luminous sign, advertisement sign
anúncio publicitário – advertisement, announcemet, anúncio de imprensa (press advertisement)
papel de embrulho – wrapping paper

Binding and finishing methods (métodos de encadernação e acabamentos):

Collate - processo de juntar as folhas
Flat-sheet Bindery - Oficina de encadernação
Cutting d - acto de cortar; corte
Flat Stapling - unir com grampos, agrafos
Stitching / saddle stitch - processo de coser, de brochar um livro
folding - dobrar, dobra
to stamp / to mark - cunhar
Perforating - acção de picotar, perfurar
Drilling - Furar
plasticizing - plasticização
varnishing - Envernizamento
spiral binding - colocar argolas de forma espiralada
comb binding - colocar “pentes” de plástico em um documento
die cutting - processo de usar cortantes c/ formas especiais

Glossary of terms and expressions

Artwork, Art or Copy - furnished materials to be used in the production of printing;
Back Up - (1) To print on the second side of a sheet already printed on one side. (2) To adjust an image on one side of a sheet so that it aligns back-to-back with an image on the other side;
Banner ads - Adverts, usually animated, that appear on web pages and come in various sizes. When clicked these take you to the advertised site;
Bind - Usually in the book arena, but not exclusively, the joining of leafs or signatures together with either wire, glue or other means;
Bleed - Printing that extends to the edge of a sheet or page after trimming;
Blind Folio - A page number not printed on the page. (In the book arena, a blank page traditionally does not print a page number);
Layout - A sample of the original providing (showing) position of printed work (direction, instructions) needed and desired;
Leaf - One sheet of paper in a publication. Each side of a leaf is one page;
Proof - Test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished;
Branding - The specific identification of a company by which it becomes known, used, trusted and quoted by the consumer;
Corporate Identity - A company's advertising material: usually leaflets, pamphlets, booklets, brochures, flyers etc.;
Design - (In this case) Noun: A decorative or artistic work; Verb: to create a design, create or execute in an artistic or highly skilled manner;
Graphic Design - The branch of visual arts concerned with the aesthetics and production of layout, design and typography to communicate an idea or concept;
Format - the size, typepage, margins, printing requirements, etc., of a final piece;
Web Design - The production of the look and feel of a site and all its visual elements including page layout, background and spot imagery, color scheme, typography, navigation buttons, etc.;
Domain Name - The unique name that identifies an internet site: a website's address (e.g. www.pavegraphics.com);
Flyer - A single-sheet, printed advertisement, usually around A6 size (approx. 10cm x 15cm);
Hosting - The housing of a web site. Your web site must physically reside on a computer (a server) that is connected to the internet, and managed by a hosting company, which ensures it is always available. Hosting companies typically charge a one-time setup fee in addition to the monthly hosting fee.;
HTML and Javascript - Languages used for communication between web pages and the web site browsers (e.g. Internet Explorer) that display them;
Logo - A combination of characters and /or graphics creating a single design used to identify a company;
Multimedia - The delivery of information, usually to a personal computer, in a combination of different formats including text, graphics, animation, audio, and video;
Presentation - (In this case) a series of informational 'slides' to be projected onto a screen during a talk or conference;
Typography - The art of arrangement, style, appearance and publishing of type and typefaces;
Website Maintenance --The act of updating the elements (e.g. images and text) of a website.

COLOUR LINKS

www.colormatters.com

www.colorschemer.com

www.sessions.edu/career_center/colors.html

www.khake.com/page27html

http://the-light.com/netcol.html

www.bagism.com/colormaker/

http://www.pantone.com/

http://webexhibits.org/causesofcolor/

http://www.colormarketing.org/media/about_cmg/glossary_of_terms.htm

COLOUR TERMINOLOGY

Colour: the same as hue A specific color such as yellow or green;
CMYK: Short for Cyan-Magenta-Yellow-Black, and pronounced as separate letters. CMYK is a color model in which all colors are described as a mixture of these four process colours. CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing;
RGB: display devices generally use a different color model called RGB, which stands for Red-Green-Blue. One of the most difficult aspects of desktop publishing in color is colour matching - properly converting the RGB colors into CMYK colors so that what gets printed looks the same as what appears on the monitor
Colour separation: (printing) the division of a coloured original into cyan, magenta, yellow and black, so that plates may be made for print reproduction. Separation may be achieved by electronic scanning or by photographic techniques using filters to isolate each colour;
Process Colour Printing: the subtractive primaries: yellow, magenta, cyan and black are used to achieve full color reproduction;
Spot Colour Printing: specific ink colors are specified in this method from the Pantone© Matching System of inks. Black is one spot color;
Ink: coloured liquid used for writing, printing or drawing;
Chroma: the purity, saturation or intensity of a hue;
Tint: Hue mixed with white;
Tone: Hue mixed with grey;
Shade: Hue mixed with black;
Value: The extent to which a colour reflects or absorbs light. A measure of the amount of light reflected from a hue. Those hues with high content of white have a higher luminance or value;
Intensity: the brightness or dulness of a hue. One may lower the intensity by adding white or black;
Saturation: The degree of purity of a hue;
Primary colours: in paints, red, blue and yellow, or more currently, magenta, cyan and yellow;
Secondary colours - the result of mixing 2 primary colours.

COLOURS

Pallet of colours

green – verde
beige – bege
pink – cor-de-rosa
peach –pêssego
purple – púrpura
fuchsi – Fúchia
black – preto
terracott – terra-cota
white – branco
poppy – papoila
grey – cinza
navy blue – índigo, cor azul escuro
brown – castanho
russet – castanho-avermelhado
red – vermelho
khaki –castanho- esverdeado
blue – azul
mustard –mostarda
orange – laranja
gold – ouro
yellow – amarelo
silver – prata
aquamarine – verde-azulada
tan – bronze
crimson – carmesim/cor de vinho
ski-blue – azul céu
lime – cor de lima
jade – cor de jade, esverdeada
olive – azeitona (verde)
cream - creme
violet – violeta
bottle green - verde garrafa, verde tropa
scarlet – escarlate
turquoise – turquesa, azul esverdeado
Royal blue – azul real
lemon – limão
emerald – cor de Esmeralda, verde
coffee – café
tangerine – tangerina
apricot – damasco, alaranjado
mauve – cor de malva, lilás escuro
lilac – lilás
maroon – castanho-avermelhado
burgundy – cor de vinho
magenta – rosa
buff – amarelo claro, cor de camurça

Describing colours

dull colour – cor baça, desbotada
lively colour - cor viva
bright colour - cor viva, alegre
coulourless - sem cor
light colour – cor suave, discreta
pale colour – cor pálida, macilenta
gaudy colour – cor garrida
silver-coloured – prateado
flesh-colour – cor da carne
to dress in colours – vestir de cor
bronze colour – cor bronzeada
quiet colour – cor discreta
luminous colour – cor luminosa
party-coloured – de cores variadas
secondary colour – cor composta, secundária
primary colour – cor primária
glaring colour – cor espalhafatosa
shining colour – cor brilhante
cherry-colour – cor de cereja
to change colours – mudar de cor
to turn pale – ficar sem cor
to fade away – perder a cor
crude colours – cores cruas
fashionable colour – cor da moda
straw colour – cor de palha
celadon – cor esverdeada
sky-blue – cor cerúlea (da cor do céu)
golden – dourado
to paint in bright colours – pintar de cores claras
tint – tinta
opaque colour – cor opaca
(to) dye – tingir; tinta para tingir
pastel colour – cor pastel
shade – sombra
to colour, to make something coloured - colorir
to colour in – colorir alguma coisa por dentro
fast colour – cor fixa, que não sai com facilidade, a colour fast fabric é tecido que não desbota com as lavagens
a hard-to-describe colour – cor de burra a fugir / cor difícil de descrever
greenish/blueish/pinkish, etc.colour – cor esverdeada, a dar ao verde, ao azul, cor rosada
colour-coordinated – cores que combinam bem juntas estão bem coordenadas
coloured – colorido/a: coloured glass; brightly coloured tropical birds
colourful - algo que tem cores vivas e diversificadas

DESCRIBING SHAPE

In 2 dimensions:

Noun: square / adj.: Square

Noun: rectangle / adj.: Rectangular

Noun: circle / adj.: Circular, round, ring-shaped

Noun: triangle / adj.: Triangular, three-cornered

Noun: oval / adj.: Oval

Noun: semi-circle / adj. Semi-circular

Compound adjectives:

U-shaped

Star-shaped

Diamond-shaped

Heart-shaped

Other adjectives

Straight (line...)

Vertical

Curved

Rounded

Diagonal

Parallel

Horizontal

Pointed

Sloping

Wavy

In 3 dimensions:

Noun: a cube / adj.: cubic

Noun: cylinder / adj.: cylindrical

Noun: cone / adj.: conical

Noun: sphere / adj.: spherical

Noun: pyramid

Compoud adjectives:

Dome_shaped

Wedge-shaped

Pear-shaped

Size of a document

Width: largura (x)

Height: altura (y)

Example: This document is 10 cm in width and 15 cm in height (= this document is 10cmx15cm)

Example: Print on 11x17 paper